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DTSTART;TZID=Europe/Amsterdam:20250616T170000
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DTSTAMP:20250527T204308Z
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SUMMARY:16 June 2025 China Café about Branding in China
DESCRIPTION:Invitation – China Café on June 16 in Utrecht: Building Brands Across Borders – Lessons from China and the West \nThe Netherlands China Association warmly invites you to the next China Café on Monday\, June 16 in Utrecht. This edition dives into a fascinating and highly relevant theme: the differences in brand building between Chinese and Western markets. \nOur special guest is Aldo Spaanjaars\, a seasoned China expert with over 25 years of experience at the crossroads of East and West. He held leadership roles at JWT\, Adidas\, Lacoste\, and Anta Sports—China’s largest sportswear company— was voted Asia Pacific Marketer of the Year and co-authored Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty. Through real-life cases and firsthand experience\, Aldo will explore how successful branding is about more than visibility or volume—it’s about strategic clarity\, cultural sensitivity\, and emotional connection. \nWhat will we explore? \nWe’ll contrast how brand loyalty\, storytelling\, regulation\, and consumer expectations differ between the 2 markets. Topics include: \n\nWhy brand trust and consistency matter more in the West—and how that changes your marketing approach.\nWhy the quest for “the new new” drives marketing in China and what that means for your brand.\nHow important is local relevance—and what does that actually mean for Western brands?\nWhy copy-pasting strategies abroad often fails—and what to do instead\nHow brands like Haier and Shein have adapted successfully by blending global strategy with local insight.\n\nIn the West\, brand = trust = long-term value. Yet in China\, success often comes from speed\, trend adoption\, and digital scale. Understanding both playbooks—and knowing when to adjust—is the key to global success. \nJoin us on June 16 for an insightful and pragmatic conversation with Aldo Spaanjaars on how Chinese and Western branding truly differ—and what that means for businesses\, marketers\, and anyone operating between worlds. \nWe look forward to welcoming you! \nBuy your tickets here:
URL:https://www.vnc-china.nl/en/event/16-juni-2025-china-cafe-over-branding-in-china/
LOCATION:De Utrechter Stadsbrasserie en Bar\, Vredenburg 40\, Utrecht\, 3511 BD
CATEGORIES:China Cafe calendar,Economie en zakelijk
ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/04/foto-china-cafe.jpg
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