BEGIN:VCALENDAR VERSION:2.0 PRODID:-//VNC | Vereniging Nederland China - ECPv6.18.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:VNC | Vereniging Nederland China X-ORIGINAL-URL:https://www.vnc-china.nl/en/ X-WR-CALDESC:Events for VNC | Vereniging Nederland China REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Amsterdam BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20261025T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250831T123000 DTEND;TZID=Europe/Amsterdam:20250831T150000 DTSTAMP:20250829T182230Z CREATED:20250725T131504Z LAST-MODIFIED:20250829T182230Z UID:10000087-1756643400-1756652400@www.vnc-china.nl SUMMARY:VNC China Dining Club - 31 August in Amsterdam DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/vnc-china-eating-club-31-august-in-amsterdam/ LOCATION:Dimsum King\, Fogostraat 10\, Amsterdam\, Noord-Holland\, 1060 LJ\, Netherlands CATEGORIES:Art and culture ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/04/food-china-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250829T170000 DTEND;TZID=Europe/Amsterdam:20250829T210000 DTSTAMP:20250811T110025Z CREATED:20250810T161300Z LAST-MODIFIED:20250811T110025Z UID:10000094-1756486800-1756501200@www.vnc-china.nl SUMMARY:Opening nieuwe expositie over familie Zee in Chinatown Katendrecht door David Zee & Vera Zhou DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/opening-nieuwe-expositie-over-familie-zee-in-chinatown-katendrecht-door-david-zee-vera-zhou/ LOCATION:Verhalenhuis Belvédère\, Rechthuislaan 1\, Rotterdam\, Zuid Holland\, 3072 LB\, Nederland CATEGORIES:Cultuur en Maatschappij,Partner ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/08/verhaalhuis-29-augustus-TJwTge.tmp_.jpg ORGANIZER;CN="Verhalenhuis Belv%C3%A9d%C3%A8re":MAILTO:info@verhalenhuisbelvedere.nl END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250726T080000 DTEND;TZID=Europe/Amsterdam:20250809T170000 DTSTAMP:20250501T085429Z CREATED:20250317T142707Z LAST-MODIFIED:20250501T085429Z UID:10000070-1753516800-1754758800@www.vnc-china.nl SUMMARY:Table Tennis Camp Shanghai with Bettine Vriesekoop DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/tafeltenniskamp-shanghai-met-bettine-vriesekoop/ LOCATION:Tafeltennisvereniging Tempo-Team\, President Kennedylaan 5\, Amsterdam CATEGORIES:Art and culture,VNC event ATTACH;FMTTYPE=image/png:https://www.vnc-china.nl/wp-content/uploads/2025/03/22_0101_CTTCShanghaitrainingssessieyoutube.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250629T130000 DTEND;TZID=Europe/Amsterdam:20250629T170000 DTSTAMP:20250623T165146Z CREATED:20250610T123346Z LAST-MODIFIED:20250623T165146Z UID:10000080-1751202000-1751216400@www.vnc-china.nl SUMMARY:Thrive Together: Round Table in NIO House DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/thrive-together-round-table-in-nio-house/ LOCATION:Nio House Amsterdam\, Nio House\, Leidsestraat 32–34\,Amsterdam\, Amsterdam\, Noord Holland\, 1017PB\, Nederland CATEGORIES:Economie en zakelijk,VNC event ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/06/NIO_House_Amsterdam.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250626T183000 DTEND;TZID=Europe/Amsterdam:20250626T210000 DTSTAMP:20250603T071112Z CREATED:20250602T201038Z LAST-MODIFIED:20250603T071112Z UID:10000078-1750962600-1750971600@www.vnc-china.nl SUMMARY:An Evening with Ma Yansong DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/an-evening-with-ma-yansong-2/ LOCATION:Nieuwe Instituut\, Museumpark 25\, Rotterdam\, Zuid-Holland\, 3015 EK\, Netherlands CATEGORIES:Art and culture,VNC event ATTACH;FMTTYPE=image/webp:https://www.vnc-china.nl/wp-content/uploads/2025/06/ma-yansong-scaled.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250626T100000 DTEND;TZID=Europe/Amsterdam:20250626T113000 DTSTAMP:20250613T231133Z CREATED:20250613T231133Z LAST-MODIFIED:20250613T231133Z UID:10000084-1750932000-1750937400@www.vnc-china.nl SUMMARY:Beijing Tongzhou District Cooperation Conference DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/beijing-tongzhou-district-cooperation-conference/ LOCATION:Jollemanhof 26\, Amsterdam\, Jollemanhof 26\, Amsterdam\, Noord Holland\, 1019GW\, Netherlands CATEGORIES:Culture and Society,Partner ORGANIZER;CN="Beijing Tongzhou":MAILTO:shirleyyan09@sina.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250621T180000 DTEND;TZID=Europe/Amsterdam:20250621T200000 DTSTAMP:20250501T085308Z CREATED:20250410T130035Z LAST-MODIFIED:20250501T085308Z UID:10000069-1750528800-1750536000@www.vnc-china.nl SUMMARY:VNC Chinese Eating Club - 21 June in Rotterdam DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/vnc-chinese-eetclub-21-juni-in-rotterdam/ LOCATION:Sansan Restaurant Sichuan Cuisine\, Hang 33\, Rotterdam\, 3011 GG CATEGORIES:Art and culture ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/04/food-china-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250618T200000 DTEND;TZID=Europe/Amsterdam:20250618T220000 DTSTAMP:20250611T192218Z CREATED:20250611T192218Z LAST-MODIFIED:20250611T192218Z UID:10000083-1750276800-1750284000@www.vnc-china.nl SUMMARY:Een avond met Jeanne Boden over haar literaire memoir 'De Grens' DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/een-avond-met-jeanne-boden-over-haar-literaire-memoir-de-grens/ LOCATION:Schiller Theater\, Minrebroederstraat 11\, Utrecht\, Utrecht\, 3512GS\, Nederland CATEGORIES:Cultuur en Maatschappij,Partner ATTACH;FMTTYPE=image/png:https://www.vnc-china.nl/wp-content/uploads/2025/06/1-002-cC7Uxb.tmp_.png ORGANIZER;CN="Dimsum Reizen":MAILTO:christel@dim-sum.nl END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250616T170000 DTEND;TZID=Europe/Amsterdam:20250616T190000 DTSTAMP:20250527T204308Z CREATED:20250410T130858Z LAST-MODIFIED:20250527T204308Z UID:10000068-1750093200-1750100400@www.vnc-china.nl SUMMARY:16 June 2025 China Café about Branding in China DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/16-juni-2025-china-cafe-over-branding-in-china/ LOCATION:De Utrechter Stadsbrasserie en Bar\, Vredenburg 40\, Utrecht\, 3511 BD CATEGORIES:China Cafe calendar,Economie en zakelijk ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/04/foto-china-cafe.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250604T143000 DTEND;TZID=Europe/Amsterdam:20250604T170000 DTSTAMP:20250601T161459Z CREATED:20250403T090646Z LAST-MODIFIED:20250601T161459Z UID:10000064-1749047400-1749056400@www.vnc-china.nl SUMMARY:Company visit to Huawei DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/company-visit-to-huawei/ LOCATION:Huawei Technologies Netherlands B.V.\, Laan van Vredenoord 56\, Rijswijk\, 2289 DJ \, Netherlands CATEGORIES:Economie en zakelijk,VNC event ATTACH;FMTTYPE=image/png:https://www.vnc-china.nl/wp-content/uploads/2025/04/unnamed.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250524T134500 DTEND;TZID=Europe/Amsterdam:20250524T180000 DTSTAMP:20250519T110129Z CREATED:20250519T110054Z LAST-MODIFIED:20250519T110129Z UID:10000073-1748094300-1748109600@www.vnc-china.nl SUMMARY:Monsieur Loo and Asian Art Collections: Life\, Legacy and Ethics DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/monsieur-loo-and-asian-art-collections-life-legacy-and-ethics/ LOCATION:Auditorium Rijksmuseum\, Museumstraat 1\, Amsterdam\, Noord-Holland\, 1071 XX\, Netherlands CATEGORIES:Partner ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/05/CT_Loo.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250522T140000 DTEND;TZID=Europe/Amsterdam:20250522T160000 DTSTAMP:20250313T091020Z CREATED:20250313T091020Z LAST-MODIFIED:20250313T091020Z UID:10000054-1747922400-1747929600@www.vnc-china.nl SUMMARY:Museum Visit Dragons and Demons\, Groninger Museum DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/museum-visit-dragons-and-demons-groninger-museum-2/ LOCATION:Groninger Museum\, Museumeiland 1\, Groningen\, Groningen\, 9711 ME\, Netherlands CATEGORIES:Art and culture ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/03/Tentoonstellingen2024Draken-en-demonen_1200x670_crop_center-center_95_none_nsDraken-en-Demonen-campagnebeeld.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250519T184500 DTEND;TZID=Europe/Amsterdam:20250519T220000 DTSTAMP:20250517T110323Z CREATED:20250403T100454Z LAST-MODIFIED:20250517T110323Z UID:10000067-1747680300-1747692000@www.vnc-china.nl SUMMARY:VNC China Pubquiz! DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/vnc-china-pubquiz/ LOCATION:FC Den Bosch\, Victorialaan 21\, Den Bosch\, Netherlands CATEGORIES:Economie en zakelijk,VNC event ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/04/pubquiz.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250515T170000 DTEND;TZID=Europe/Amsterdam:20250515T200000 DTSTAMP:20250501T084536Z CREATED:20250409T140143Z LAST-MODIFIED:20250501T084536Z UID:10000066-1747328400-1747339200@www.vnc-china.nl SUMMARY:VNC Chinese Eating Club - 15 May in Amsterdam DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/vnc-chinese-eetclub/ LOCATION:Full Moon Garden – Dim Sum & Cantonese Cuisine\, Leidsestraat 95\, Amsterdam\, 1017 NZ\, Netherlands CATEGORIES:Art and culture ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/04/food-china-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250510T110000 DTEND;TZID=Europe/Amsterdam:20250510T130000 DTSTAMP:20250506T130713Z CREATED:20250312T130500Z LAST-MODIFIED:20250506T130713Z UID:10000065-1746874800-1746882000@www.vnc-china.nl SUMMARY:General Members Meeting VNC DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/algemene-ledenvergadering-vnc/ LOCATION:VNC kantoor\, Burgemeester van Karnebeeklaan 6\, Den Haag\, 2585BB CATEGORIES:VNC event ATTACH;FMTTYPE=image/png:https://www.vnc-china.nl/wp-content/uploads/2025/03/VNC_NL-tekst_900x455px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250324T170000 DTEND;TZID=Europe/Amsterdam:20250324T190000 DTSTAMP:20250313T085840Z CREATED:20250221T121412Z LAST-MODIFIED:20250313T085840Z UID:10000047-1742835600-1742842800@www.vnc-china.nl SUMMARY:China Café - China’s ambitions in the AI domain DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/24-maart-china-cafe-over-chinas-ambities-op-het-gebied-van-ai/ LOCATION:De Utrechter Stadsbrasserie en Bar\, Vredenburg 40\, Utrecht\, 3511 BD CATEGORIES:China Cafe calendar,Economie en zakelijk ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2025/02/foto-china-cafe.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250303T193000 DTEND;TZID=Europe/Amsterdam:20250303T203000 DTSTAMP:20250413T111027Z CREATED:20250218T154433Z LAST-MODIFIED:20250413T111027Z UID:10000063-1741030200-1741033800@www.vnc-china.nl SUMMARY:Informatie bijeenkomst -Tafeltenniskamp te Shanghai 26 juli t/m 9 augustus 2025 DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/informatie-bijeenkomst-tafeltenniskamp-te-shanghai-26-juli-t-m-9-augustus-2025/ LOCATION:Tafeltennisvereniging Tempo-Team\, President Kennedylaan 5\, Amsterdam CATEGORIES:Art and culture ATTACH;FMTTYPE=image/png:https://www.vnc-china.nl/wp-content/uploads/2025/02/22_0101_CTTCShanghaitrainingssessieyoutube.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250204T193000 DTEND;TZID=Europe/Amsterdam:20250204T210000 DTSTAMP:20241204T154841Z CREATED:20241009T215338Z LAST-MODIFIED:20241204T154841Z UID:10000037-1738697400-1738702800@www.vnc-china.nl SUMMARY:Feb. 4\, 2025 - Bettine Vriesekoop at the University of Twente DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/feb-4-2025-bettine-vriesekoop-at-the-university-of-twente/ CATEGORIES:Education and science ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2015/06/Jubileumartikel-interview-met-Bettine-Vriesekoop.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20250109T140000 DTEND;TZID=Europe/Amsterdam:20250109T150000 DTSTAMP:20241219T180903Z CREATED:20241203T130909Z LAST-MODIFIED:20241219T180903Z UID:10000036-1736431200-1736434800@www.vnc-china.nl SUMMARY:Visit the 'Wu Zetian' exhibition with VNC DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/visit-the-wu-zetian-exhibition-with-vnc/ LOCATION:Prinsessehof\, Grote Kerkstraat 9\, Leeuwarden\, 8911 DZ CATEGORIES:Art and culture ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2024/12/Wu-Zetian-hires-final-B20086-12-AC-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20241215T140000 DTEND;TZID=Europe/Amsterdam:20241215T170000 DTSTAMP:20241219T173840Z CREATED:20241109T110729Z LAST-MODIFIED:20241219T173840Z UID:10000035-1734271200-1734282000@www.vnc-china.nl SUMMARY:Mahjong Meet-Up DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/mahjong-meet-up/ LOCATION:Zijp 25\, Zijpendaalseweg 25\, Arnhem\, Zijpendaalseweg 25\, arnhem\, Netherlands CATEGORIES:Art and culture ATTACH;FMTTYPE=image/webp:https://www.vnc-china.nl/wp-content/uploads/2024/11/Mahjong-Tournament-2100x920-1.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20241212T140000 DTEND;TZID=Europe/Amsterdam:20241212T150000 DTSTAMP:20241112T143306Z CREATED:20241112T143306Z LAST-MODIFIED:20241112T143306Z UID:10000034-1734012000-1734015600@www.vnc-china.nl SUMMARY:Demons and Dragons exhibition DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/demons-and-dragons-exhibition/ LOCATION:Groninger Museum\, Museumeiland 1\, Groningen\, Groningen\, 9711 ME\, Netherlands CATEGORIES:Art and culture ATTACH;FMTTYPE=image/png:https://www.vnc-china.nl/wp-content/uploads/2024/11/image002.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20241209T170000 DTEND;TZID=Europe/Amsterdam:20241209T190000 DTSTAMP:20241120T154521Z CREATED:20241120T154521Z LAST-MODIFIED:20241120T154521Z UID:10000033-1733763600-1733770800@www.vnc-china.nl SUMMARY:China Cafe - China Webshops update DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/china-cafe-china-webshops-update/ LOCATION:De Utrechter Stadsbrasserie en Bar\, Vredenburg 40\, Utrecht\, 3511 BD CATEGORIES:Art and culture,China Cafe calendar ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2024/11/China-Cafe-9-december-evenemet.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20241201T120000 DTEND;TZID=Europe/Amsterdam:20250131T170000 DTSTAMP:20241120T125556Z CREATED:20241120T125556Z LAST-MODIFIED:20241120T125556Z UID:10000031-1733054400-1738342800@www.vnc-china.nl SUMMARY:River of time - Ma Hui DESCRIPTION:Eindhoven\, 8 October 2026 \n \n \n \n \n \n \n \n Is China still a market full of opportunities for Benelux companies? This question brought forty participants together on October 8 at China Café Zuid in Eindhoven. The evening presented a surprisingly positive picture of doing business in China\, while at the same time focusing on the challenges of increasing competition\, geopolitical tensions and the need to adapt to a rapidly changing market. The event\, organized by the Netherlands-China Association (VNC) in close cooperation with the Benelux Chamber of Commerce\, was hosted and moderated by Lianne Baaij. It brought together perspectives from business\, finance and diplomacy\, with contributions from Jonathan Xu (Benelux Chamber of Commerce in China)\, Brian Blömer (MSA Advisory Asia)\, Mr. Yuan Jin (Economic and Commercial Attaché at the Chinese Embassy) and Mathijs de Boer (Rabobank). \n \n \n \n \n \n \n \n \nA more positive outlook than expected\n\n\nBrian Blömer presented the most recent findings of the Sino Benelux Business Survey\, conducted by the Benelux Chamber of Commerce in China in collaboration with MSA Advisory Asia. Based on responses from around 120 companies\, the study showed an improving business environment for Benelux companies operating in China. \n\n\nIn 2025\, 80% of respondents reported profits\, while 52% achieved revenue growth of more than 5%. China also remains strategically important\, with 94% of respondents considering the country a top-3 market or as important as their other major markets. \n\n\nPerhaps even more striking was the decline in the number of companies considering moving operations out of China: from 41% to 21%. \n\n\nHowever\, challenges remain. Fierce competition from Chinese companies\, concerns about a level playing field\, tax and compliance requirements\, and geopolitical uncertainty continue to influence business decisions. \n\n\nThe general conclusion? Benelux companies are cautiously optimistic. Instead of leaving China\, they are adjusting their strategies. \n\n\nThe Chinese perspective: dialogue and mutual trust\n\n\nMr. Yuan Jin welcomed the relatively positive conclusions of the study. Notably\, he noted that Chinese companies operating in Europe have similar concerns about uncertainty\, regulation and geopolitical tensions\, while sticking to their long-term commitment to the European market. \n\n\nHe acknowledged that the Chinese business environment is not perfect and that foreign companies sometimes experience differences between national policies and their local implementation. According to Mr. Jin is working with the Chinese government to address these issues through dialogue with foreign enterprises and initiatives aimed at improving the investment climate. \n\n\nThe discussion also covered sensitive issues such as fair competition\, trade imbalances and overcapacity in industry. While acknowledging the differences between the European and Chinese perspectives\, Mr. Jin the importance of continued negotiations\, mutual trust and a willingness to listen to each other’s concerns. \n\n\nWhen asked what he would advise a Dutch company that was hesitant to enter China due to geopolitical tensions\, his first answer brought a smile from the audience: he would invite them to dinner. Behind the humor was a serious message: business decisions should also be based on long-term commercial opportunities\, and not just on geopolitical uncertainty. \n\n\nAdaptation instead of withdrawal\n\n\nThe panel discussion explored what the research results mean in practice. \n\n\nRabobank’s Mathijs de Boer explained that companies are increasingly adopting a China Plus One strategy: they maintain their presence in China\, while at the same time expanding into other Asian markets to spread risk. However\, moving production is not as easy as it seems. China’s highly developed supply chains\, skilled workforce\, and technological capabilities are difficult to replicate elsewhere. \n\n\nJonathan Xu emphasized the importance of localization. Companies that invested early in local teams\, local decision-making\, and a deeper understanding of the Chinese market are often better positioned to respond to change. \n\n\nSpeed was another recurring theme. Brian Blömer noted that Chinese companies are particularly strong in technology\, innovation and rapid decision-making. European companies need to become more agile if they want to remain competitive. \n\n\nAt the same time\, European companies continue to offer important assets\, including specialised knowledge\, cutting-edge technology\, design and international cooperation. \n\n\nOpportunities for those who offer added value\n\n\nLooking ahead\, the message was clear: China is no longer just a cheap manufacturing location. It has become a market where innovation\, research and development\, and technological cooperation play an increasingly important role. \n\n\nOpportunities continue to exist in sectors such as healthcare\, agriculture\, food technology\, and advanced manufacturing. But entering the Chinese market requires careful preparation\, a clear strategy and\, above all\, a real understanding of where a company can add value. \n\n\nAs Mathijs de Boer emphasized\, companies considering China should do their research\, surround themselves with expert partners\, and determine what makes their offering relevant to the Chinese market. \n\n\nThe main conclusion of the evening was that China remains a market with significant opportunities\, but that success increasingly depends on flexibility\, localization\, speed and willingness to cooperate. \n\n\nThe event ended with informal networking\, where participants were given the opportunity to continue the conversation over Chinese snacks provided by St Anny Food\, the sponsor of China Café Zuid. URL:https://www.vnc-china.nl/en/event/river-of-time-ma-hui/ LOCATION:OOOIT ART – WERKSPOOR INTERNATIONAL ART CENTER\, Nijverheidsweg 27 P\, Utrecht\, 3534AM CATEGORIES:Art and culture ATTACH;FMTTYPE=image/jpeg:https://www.vnc-china.nl/wp-content/uploads/2024/11/Afbeelding-e1732108494346.jpg END:VEVENT END:VCALENDAR