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DTSTART;TZID=Europe/Amsterdam:20250616T170000
DTEND;TZID=Europe/Amsterdam:20250616T190000
DTSTAMP:20250527T204308Z
CREATED:20250410T130858Z
LAST-MODIFIED:20250527T204308Z
UID:10000068-1750093200-1750100400@www.vnc-china.nl
SUMMARY:16 June 2025 China Café about Branding in China
DESCRIPTION:Invitation – China Café on June 16 in Utrecht: Building Brands Across Borders – Lessons from China and the West \nThe Netherlands China Association warmly invites you to the next China Café on Monday\, June 16 in Utrecht. This edition dives into a fascinating and highly relevant theme: the differences in brand building between Chinese and Western markets. \nOur special guest is Aldo Spaanjaars\, a seasoned China expert with over 25 years of experience at the crossroads of East and West. He held leadership roles at JWT\, Adidas\, Lacoste\, and Anta Sports—China’s largest sportswear company— was voted Asia Pacific Marketer of the Year and co-authored Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty. Through real-life cases and firsthand experience\, Aldo will explore how successful branding is about more than visibility or volume—it’s about strategic clarity\, cultural sensitivity\, and emotional connection. \nWhat will we explore? \nWe’ll contrast how brand loyalty\, storytelling\, regulation\, and consumer expectations differ between the 2 markets. Topics include: \n\nWhy brand trust and consistency matter more in the West—and how that changes your marketing approach.\nWhy the quest for “the new new” drives marketing in China and what that means for your brand.\nHow important is local relevance—and what does that actually mean for Western brands?\nWhy copy-pasting strategies abroad often fails—and what to do instead\nHow brands like Haier and Shein have adapted successfully by blending global strategy with local insight.\n\nIn the West\, brand = trust = long-term value. Yet in China\, success often comes from speed\, trend adoption\, and digital scale. Understanding both playbooks—and knowing when to adjust—is the key to global success. \nJoin us on June 16 for an insightful and pragmatic conversation with Aldo Spaanjaars on how Chinese and Western branding truly differ—and what that means for businesses\, marketers\, and anyone operating between worlds. \nWe look forward to welcoming you! \nBuy your tickets here:
URL:https://www.vnc-china.nl/en/event/16-juni-2025-china-cafe-over-branding-in-china/
LOCATION:De Utrechter Stadsbrasserie en Bar\, Vredenburg 40\, Utrecht\, 3511 BD
CATEGORIES:China Cafe calendar,Economie en zakelijk
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DTSTART;TZID=Europe/Amsterdam:20250618T200000
DTEND;TZID=Europe/Amsterdam:20250618T220000
DTSTAMP:20250611T192218Z
CREATED:20250611T192218Z
LAST-MODIFIED:20250611T192218Z
UID:10000083-1750276800-1750284000@www.vnc-china.nl
SUMMARY:Een avond met Jeanne Boden over haar literaire memoir 'De Grens'
DESCRIPTION:Een literaire avond over Verlies\, rusteloosheid\, schoonheid\, Europa en China. \nDe grens fluisterde me in dat de wereld groter was dan het grensdorp waarin ik was geboren. Oneindig veel werelden moesten er bestaan. Die wilde ik allemaal zien. Plotseling kwam de dood naast me staan. Heel dicht. Ze omhelsde me innig en zei: Ik laat je nooit meer alleen. \nMarieke Reichwein (China Consult\, Beijing) en Christel van Bree (Dimsum Reizen\, Utrecht) in gesprek met Jeanne Boden. \nJeanne Boden is dr. in de Oosterse Talen en Culturen. Zij is schrijver en kunstenaar. Zij vertaalde Chinese literatuur naar het Nederlands\, doet onderzoek naar Chinese kunst en werkt als onafhankelijk consultant. Al dertig jaar pendelt ze tussen Europa en Azië. In De Grens verweeft ze maatschappelijke\, politieke\, culturele\, artistieke en filosofische reflecties met diep persoonlijke ervaringen.
URL:https://www.vnc-china.nl/en/event/een-avond-met-jeanne-boden-over-haar-literaire-memoir-de-grens/
LOCATION:Schiller Theater\, Minrebroederstraat 11\, Utrecht\, Utrecht\, 3512GS\, Nederland
CATEGORIES:Cultuur en Maatschappij,Partner
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ORGANIZER;CN="Dimsum Reizen":MAILTO:christel@dim-sum.nl
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BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20250621T180000
DTEND;TZID=Europe/Amsterdam:20250621T200000
DTSTAMP:20250501T085308Z
CREATED:20250410T130035Z
LAST-MODIFIED:20250501T085308Z
UID:10000069-1750528800-1750536000@www.vnc-china.nl
SUMMARY:VNC Chinese Eating Club - 21 June in Rotterdam
DESCRIPTION:Discover the rich and authentic flavors of Chinese cuisine during the VNC Chinese Dining Club! Join a special culinary journey and explore traditional dishes from different regions of China\, from the refined Cantonese cuisine to the spicy and flavorful Sichuan dishes. Each gathering offers not only a delicious meal but also a unique opportunity to learn more about the dishes themselves. During dinner\, you will receive detailed explanations about the ingredients\, preparation methods\, and cultural background of each dish\, so you not only enjoy the food but also the story behind it. \nYou can expect a convivial meal at round tables\, where selected dishes are served with explanations\, and you discover the secrets of Chinese culinary traditions together with other connoisseurs. \nExplore varying restaurants in major cities like Amsterdam\, The Hague\, and Rotterdam\, and indulge in surprising flavors! Don’t miss this unique opportunity to deepen your knowledge of Chinese cuisine\, discover new tastes\, and learn more about the rich Chinese culture. Sign up quickly for an evening full of discoveries\, conviviality\, and flavor! \n         Your host is OEY Toen Ping. \nDrs. OEY Toen Ping was born in the Netherlands\, attended primary school in Jakarta\, and studied sociology and sinology. In 1975\, he traveled to China for the first time with a study group from Tilburg University. Since then\, he has visited China dozens of times and witnessed the change and modernization of China up close. \nDuring his trips to China\, he has enjoyed hundreds of meals. Often\, he received explanations about the uniqueness\, ingredients\, and preparation methods of the dishes. Curious for more knowledge about Chinese cuisine (in China\, 8 main cuisines are distinguished)\, Mr. Oey visited training programs and schools for chefs and was able to take a look inside many Chinese kitchens. \nIn Chinese restaurants in the Netherlands\, alongside the ‘Chin.-Ind. dishes’\, more and more ‘original’ Chinese dishes are being included on the menus\, and we see (small) specialized restaurants appearing in many cities\, promoting dishes from Chinese regions. Curious about this new offering\, he began a search for ‘the flavors of China in the Netherlands’. After a while\, the idea for the VNC China Dining Club was born: let’s search together with more people for the ‘flavors of China in the Netherlands’. \nMr. Oey will take you on a journey in the Netherlands to taste special Chinese dishes and will share his knowledge about Chinese food with you. \nRegister here:
URL:https://www.vnc-china.nl/en/event/vnc-chinese-eetclub-21-juni-in-rotterdam/
LOCATION:Sansan Restaurant Sichuan Cuisine\, Hang 33\, Rotterdam\, 3011 GG
CATEGORIES:Art and culture
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