<style id="elementor-post-38044">.elementor-38044 .elementor-element.elementor-element-fbbce42{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-38044 .elementor-element.elementor-element-c16d148{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-38044 .elementor-element.elementor-element-27b94ec{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-235f12c{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-a00edc4{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-ed8c5a4{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-2a18872{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-193d772{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-0ab3371{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-059da87{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-0bc8aa5{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-acd14ef{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-66b76a4{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-4198c30{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-23ad560{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-0485a34{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-fb644f8{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-38044 .elementor-element.elementor-element-d67aae3{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-divider{--divider-color:var( --e-global-color-secondary );}.elementor-widget-divider .elementor-divider__text{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-divider.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-secondary );}.elementor-widget-divider.elementor-view-framed .elementor-icon, .elementor-widget-divider.elementor-view-default .elementor-icon{color:var( --e-global-color-secondary );border-color:var( --e-global-color-secondary );}.elementor-widget-divider.elementor-view-framed .elementor-icon, .elementor-widget-divider.elementor-view-default .elementor-icon svg{fill:var( --e-global-color-secondary );}.elementor-38044 .elementor-element.elementor-element-1cdcab4{--divider-border-style:solid;--divider-color:#000;--divider-border-width:1px;}.elementor-38044 .elementor-element.elementor-element-1cdcab4 .elementor-divider-separator{width:100%;}.elementor-38044 .elementor-element.elementor-element-1cdcab4 .elementor-divider{padding-block-start:15px;padding-block-end:15px;}.elementor-38044 .elementor-element.elementor-element-dcb3f2d{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}@media(max-width:1024px){.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}@media(max-width:767px){.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}</style>{"id":38044,"date":"2025-04-03T09:04:40","date_gmt":"2025-04-03T07:04:40","guid":{"rendered":"https:\/\/www.vnc-china.nl\/journey-to-the-east\/"},"modified":"2026-04-24T15:24:07","modified_gmt":"2026-04-24T13:24:07","slug":"journey-to-the-east","status":"publish","type":"post","link":"https:\/\/www.vnc-china.nl\/en\/journey-to-the-east\/","title":{"rendered":"Journey to the East"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38044\" class=\"elementor elementor-38044 elementor-36657\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbbce42 e-flex e-con-boxed e-con e-parent\" data-id=\"fbbce42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc5d04 elementor-widget elementor-widget-text-editor\" data-id=\"7fc5d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Architecture, Innovation, and Academic Entrepreneurship in China <\/strong><\/p><p><span style=\"font-weight: 400;\">By Martijn de Geus<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c16d148 e-flex e-con-boxed e-con e-parent\" data-id=\"c16d148\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b94ec e-flex e-con-boxed e-con e-parent\" data-id=\"27b94ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c45673 elementor-widget elementor-widget-text-editor\" data-id=\"5c45673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">For ChinaNU+, Martijn de Geus, successful architect with numerous awards to his name and Associate Professor at Tsinghua University in Beijing, shares how he ended up in China and the personal and professional growth he experienced along the way. He recounts overcoming the &#8220;white savior&#8221; mindset and embracing a successful fusion of Western and Eastern principles. Driven by a search for inspiration, he developed a deep engagement with China\u2019s academic and professional world, where he found the freedom to bring ideas to life. Read this inspiring story about the journey this Dutch architect began fifteen years ago &#8211; one that continues to this day &#8211; and the experiences he is eager to share with others.    <\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-235f12c e-flex e-con-boxed e-con e-parent\" data-id=\"235f12c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00edc4 e-flex e-con-boxed e-con e-parent\" data-id=\"a00edc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd5062 elementor-widget elementor-widget-text-editor\" data-id=\"0fd5062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This year marks fifteen years since I moved to China. When I boarded the plane in August 2010, I could never have predicted how profoundly this decision would shape my professional and personal life. After studying architecture at TU Delft, working for a few years in the Netherlands, and spending a year in Los Angeles, Harvard was originally next on my list. But when a renowned professor told me that the most influential architects weren\u2019t in Cambridge (Boston) but in China, my curiosity was raised.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed8c5a4 e-flex e-con-boxed e-con e-parent\" data-id=\"ed8c5a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c101e2 elementor-widget elementor-widget-heading\" data-id=\"2c101e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Living laboratory\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a18872 e-flex e-con-boxed e-con e-parent\" data-id=\"2a18872\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5432f16 elementor-widget elementor-widget-text-editor\" data-id=\"5432f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Choosing Beijing and Tsinghua University was initially a leap into the unknown. Of course, I was aware of the CCTV Tower under construction, designed by Dutch architect Rem Koolhaas, and knew that other international architects had worked on the 2008 Summer Olympics or the Shanghai World Expo. But the university didn\u2019t rank globally, I didn\u2019t speak Chinese, and I\u2019d never been to China before. There was no Tsinghua Wikipedia page, and Chinese architects were virtually unknown in the West. Yet, it turned out to be a bullseye. Not only did the university offer an excellent academic environment, but the city itself radiated optimism and limitless possibilities. What fascinated me from the start was the blend of academic research and practice. In the Netherlands, these worlds are often separate, but here, I had the freedom to connect theoretical research directly to real-world urban development and architectural innovation. It felt like a &#8220;living laboratory of the future&#8221; &#8211; a place where creativity, innovation, and experimentation were the norm.         <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-193d772 e-flex e-con-boxed e-con e-parent\" data-id=\"193d772\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d26a5 elementor-widget elementor-widget-heading\" data-id=\"f0d26a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stimulating work Environment\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ab3371 e-flex e-con-boxed e-con e-parent\" data-id=\"0ab3371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-647d49f elementor-widget elementor-widget-text-editor\" data-id=\"647d49f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The feeling was mutual, and after completing my master\u2019s, Tsinghua asked me to stay. I couldn\u2019t refuse; I began teaching, worked on small local projects, and eventually completed my PhD. Over the years, I progressed through the tenure track to become an associate professor, supervising my own PhD students and shaping my research and teaching programs. Professors here operate with remarkable independence, unbound by rigid departmental structures. Collaboration among colleagues is strong, with collective success prioritized over individual egos. In parallel, my wife and partner Han and I established our own architecture firm. This hybrid model &#8211; where academic insights are directly applied in practice &#8211; has been one of the greatest advantages of working here.       <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-059da87 e-flex e-con-boxed e-con e-parent\" data-id=\"059da87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24aba1e elementor-widget elementor-widget-heading\" data-id=\"24aba1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Limitless opportunities\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bc8aa5 e-flex e-con-boxed e-con e-parent\" data-id=\"0bc8aa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b66105 elementor-widget elementor-widget-text-editor\" data-id=\"5b66105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">China has undergone an unprecedented transformation in recent decades. Cities grow at a pace unimaginable in Europe, and academia reflects this dynamism. The country invests heavily in research and development, with universities like Tsinghua playing a key role. There\u2019s a strong drive for innovation, both technological and conceptual, which is increasingly visible on the global stage. Tsinghua now consistently ranks as Asia\u2019s top university, with my faculty also among the world\u2019s best.     <\/span><\/p><p><span style=\"font-weight: 400;\">While Europe often focuses on perfecting existing systems, China, in my experience, embraces experimentation and radical ideas. This has influenced me not just as an architect but also as a teacher and researcher, giving me the freedom to explore new themes and propose groundbreaking studies.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acd14ef e-flex e-con-boxed e-con e-parent\" data-id=\"acd14ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae9a92 elementor-widget elementor-widget-heading\" data-id=\"9ae9a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">New perspectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66b76a4 e-flex e-con-boxed e-con e-parent\" data-id=\"66b76a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66c7923 elementor-widget elementor-widget-text-editor\" data-id=\"66c7923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The geopolitical landscape has shifted over the past fifteen years. In 2010, China was seen primarily as &#8220;the world\u2019s factory,&#8221; but today, it\u2019s a technological and scientific powerhouse. This affects how the West views China &#8211; and vice versa. As a Dutch architect and academic in Beijing, I sometimes find myself in a unique position: both an insider observer and someone still connected to Western ways of thinking.     <\/span><\/p><p><span style=\"font-weight: 400;\">When I first arrived, I struggled with what might be called the &#8220;white savior complex.&#8221; I saw issues like air pollution, rapid urbanization, and heritage loss and assumed my Western education and Dutch idealism could help solve them. It didn\u2019t take long to realize how complex these challenges were &#8211; and that China develops its own dynamics, logic, and solutions. Over time, I learned that China isn\u2019t a passive recipient of foreign expertise but a confident, self-directed system shaping its own future. It\u2019s a country that learns, absorbs, and innovates in ways the West sometimes underestimates. This realization changed not only my professional approach but also my mindset. Instead of thinking I was bringing knowledge, I began learning how Chinese ways of working, thinking, and building could enrich me.       <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4198c30 e-flex e-con-boxed e-con e-parent\" data-id=\"4198c30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b97fa elementor-widget elementor-widget-heading\" data-id=\"34b97fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A successful fusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23ad560 e-flex e-con-boxed e-con e-parent\" data-id=\"23ad560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c86b2c elementor-widget elementor-widget-text-editor\" data-id=\"2c86b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This shift led me to delve deeper into traditional Chinese architectural principles under the guidance of my PhD supervisor, Professor Li Xiaodong. I wanted to see if these principles could offer new insights. My research introduced me to the concept of \u201c\u5929\u4eba\u5408\u4e00\u201d (ti\u0101n r\u00e9n h\u00e9 y\u012b): harmony between heaven and humanity, which emphasizes the relationship between landscape, buildings, animals, and people rather than the building itself. This was a revelation.     <\/span><\/p><p><span style=\"font-weight: 400;\">These ideas proved valuable not just academically but also in practice. Around 2018, when invited to compete for a project in the Netherlands, I applied this perspective. I still remember the client\u2019s surprise when I said, &#8220;For me, it\u2019s not about the building.&#8221; It was a viewpoint they\u2019d never heard from an architect. Ultimately, this approach was successful and distinguished our firm. This blend of Dutch creative problem-solving and China\u2019s holistic, sustainability-driven mindset became the core of our studio, \u6c49\u8377\u8bbe\u8ba1 (H\u00e0n H\u00e9 Sh\u00e8j\u00ec, meaning &#8220;Dutch-Chinese Design Studio&#8221;). In 2022, this approach gained recognition in the Netherlands when I was named &#8220;Young Dutch Architect of the Year.&#8221; The jury noted: &#8220;Martijn combines design talent with life lessons, giving his projects and research a compelling personal dimension. (&#8230;) He truly believes the architect of the future must be different.&#8221; <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0485a34 e-flex e-con-boxed e-con e-parent\" data-id=\"0485a34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d91fa9d elementor-widget elementor-widget-heading\" data-id=\"d91fa9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A journey that continues <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb644f8 e-flex e-con-boxed e-con e-parent\" data-id=\"fb644f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e595d elementor-widget elementor-widget-text-editor\" data-id=\"11e595d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">My &#8220;Journey to the East&#8221; isn\u2019t a closed chapter but an ongoing process of learning, experimenting, and adapting. What began as a search for architectural inspiration grew into a deep engagement with China\u2019s academic and professional world &#8211; a place where I can both conceive and realize ideas, a combination I see as vital for the future of architecture and urban development.   <\/span><\/p><p><span style=\"font-weight: 400;\">Beyond a personal story, I hope my experience inspires others to take leaps and broaden their horizons. Of course, it\u2019s not without challenges: learning a new language, adapting to a different culture, and managing expectations are demanding. Yet China offers not just a fascinating context for architecture and innovation but also a chance to grow and develop a unique international perspective. In an ever-changing world, the ability to understand and connect different cultures and systems is indispensable for architects, researchers, and anyone shaping the future.    <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d67aae3 e-flex e-con-boxed e-con e-parent\" data-id=\"d67aae3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cdcab4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1cdcab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcb3f2d e-flex e-con-boxed e-con e-parent\" data-id=\"dcb3f2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86aeaf9 elementor-widget elementor-widget-text-editor\" data-id=\"86aeaf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Bio<\/strong> <\/span><\/p><p><span style=\"font-weight: 400;\">Martijn de Geus is an award-winning Dutch architect, living and working in Beijing since 2010. He is a tenure-track associate professor and doctoral supervisor at Tsinghua University\u2019s School of Architecture, deputy director of the English Master of Architecture Program (EPMA), and the 2022 Dutch Young Architect of the Year. <\/span><\/p><p><span style=\"font-weight: 400;\">As co-founder of maison h \/ \u6c49\u8377\u8bbe\u8ba1, Martijn combines his academic work with real-life projects. Maison h is an international architecture practice with a focus on sustainable design for public buildings, with offices in China and the Netherlands.  <\/span><\/p><p><span style=\"font-weight: 400;\">Martijn finished his PhD and Master\u2019s degree under Chinese master architect Li Xiaodong at Tsinghua University, after being trained as an architect at TU Delft in the Netherlands. He built his first building at age 19, after winning the \u2018who comes after Rem Koolhaas\u2019 competition in 2005. His design philosophy is inspired by his early experience working six years as a zookeeper of Gorillas in the Netherlands, and possesses unique creative thinking while understanding the Chinese way of doing things.  <\/span><\/p><p><span style=\"font-weight: 400;\">His recent representative projects include the Tsinghua University Student Service Center Regeneration (2021), the Beijing 2022 Winter Olympic Museum design (2018), Food Forest at Apenheul Primate Park (2020), Zhangjiakou Village regeneration (2019), Courtyard Renovation at Baitasi (2018).<\/span><\/p><p><span style=\"font-weight: 400;\">Awards (selected)<\/span><\/p><p><span style=\"font-weight: 400;\">2022 Dutch Young Architect of the Year Award<\/span><\/p><p><span style=\"font-weight: 400;\">2022 Pujiang Innovation Forum Youth Pioneer<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">2021 First Prize, International Design Competition for the Reconstruction of Beirut Port* <\/span> <\/p><p><span style=\"font-weight: 400;\">2015 UIA Health Design Competition Award Winner, Korea*<\/span><\/p><p><span style=\"font-weight: 400;\">2014 Azure Honors Competition, Canada<\/span><\/p><p><span style=\"font-weight: 400;\">2011 AIM Best Urban Planning, Overall Winner, China<\/span><\/p><p><span style=\"font-weight: 400;\">2009 New building of Delft University School of Architecture, Honorable Mention, NL <\/span><\/p><p><span style=\"font-weight: 400;\">2006 \u2018Who Comes After Rem Koolhaas\u2019 Award Winner, Netherlands<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">* as student mentor<\/span><\/p><p><span style=\"font-weight: 400;\">Learn more about Martijn de Geus: see his <\/span><a href=\"https:\/\/arch.tsinghua.edu.cn\/info\/FArchitecture\/2232\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">profile<\/span><\/a><span style=\"font-weight: 400;\"> on the Tsinghua website, his architectural firm <\/span><a href=\"https:\/\/maisonh.nl\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/maisonh.nl\/<\/span><\/a><span style=\"font-weight: 400;\"> an earlier interview <\/span><a href=\"https:\/\/kanto.ph\/voices\/martijn-de-geus\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/kanto.ph\/voices\/martijn-de-geus\/<\/span><\/a><span style=\"font-weight: 400;\"> or about the School of Architecture of Tsinghua <\/span><a href=\"https:\/\/arch.tsinghua.edu.cn\/column\/Home\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/arch.tsinghua.edu.cn\/column\/Home<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Architecture, Innovation, and Academic Entrepreneurship in China By Martijn de Geus For ChinaNU+, Martijn de Geus, successful architect with numerous awards to his name and Associate Professor at Tsinghua University [&hellip;]<\/p>\n","protected":false},"author":755,"featured_media":36664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,343],"tags":[],"class_list":["post-38044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinanu","category-education-and-science"],"_links":{"self":[{"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/posts\/38044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/users\/755"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/comments?post=38044"}],"version-history":[{"count":1,"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/posts\/38044\/revisions"}],"predecessor-version":[{"id":38045,"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/posts\/38044\/revisions\/38045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/media\/36664"}],"wp:attachment":[{"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/media?parent=38044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/categories?post=38044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vnc-china.nl\/en\/wp-json\/wp\/v2\/tags?post=38044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}