Shanghai and the Gateway to China
Event Details
Shanghai, a city most famous for both its rapid urban growth and car implosion, holds all contradictory elements of environmental circumstances present in contemporary China. The city as an example public messages, eco-experiments, policy attempts, advertising and pollution problems one finds a full view of the renaissance on China’s attempt to ‘ecologize’ its national image. Entrepreneurs, organizations in eco production and consumerism could develop new economic visions towards cooperating with China can accomplish Green success. Educational institutions in the field can contemplate on Shanghai cooperation partners. Understanding Shanghai implicates understanding the future gateway to China as well as China’s future in marketing of Green products and inventions. Seminar: Green Shanghai and the Gateway to China aims to create a platform focusing on excellence of Dutch and Chinese inventions, rather than the slow motion we nowadays call ‘innovation’. It is a platform inviting visions from progressive minds in the socio-cultural aspects of spatial perceptions, green technology, green marketing, urban renaissance and new eco-zones in both China and the Netherlands.
Program 14.30-15.00 Entry and Registration
15.00-15.45: Shanghai’s Green Renaissance, New Approaches to Sino-Dutch Cooperation, Cultural Elements of Advertising, Green Elements in Chinese Culture: Drs. Mariska Stevens
15.45-16.30: Nature Dynamic & Human Dynamic: Sino-Dutch Perspectives in Sustainable Landscape Architecture. Hongjuan Zhang
16.30-17.00: Presentations Activities on Shanghai Green Tech Possibilities, Shanghai Invitation Network, Mariska Stevens (Crossroad Culture and Tao Wang (EuSino Foundation)
17.00-18.00: Round Table, Creative Exchange on Green Solutions, Education exchange, Q and A, Advisory Consults and Exchange on Prospective Partners: Crossroad Culture Research and Training Agency: www.crossroadculture.com
(18 €; drinks not included)
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