China Café, Corporate Social Responsibility in China

China Café – September 8 in Utrecht

CSR in China in the Spotlight – China Café Utrecht

What does Corporate Social Responsibility (CSR) mean in the Chinese context? CSR is gaining traction in China. Stricter environmental regulations, growing attention to workers’ rights, and the rise of ESG reporting are clear signals of change. However, the last few years have shown how the well-known CSR framework of People, Planet, Profit plays out very differently across regions. What does this mean for international companies operating in China, and for Chinese companies active here in the Netherlands?

On Monday, September 8, join us at the China Café in Utrecht, where we’ll explore these questions in an interview with Valérie Hoeks, strategic advisor and founder of China Inroads. Drawing on more than 20 years of experience with European companies in China, Valérie will share practical insights into how businesses navigate CSR and ESG challenges in China’s unique environment. She will highlight the contrast between Europe’s focus on transparency, accountability, and strict reporting standards, and China’s state-driven approach—where innovation and economic growth often take precedence. Through vivid case studies, Valérie will show how European firms bridge these differences, balancing home-country commitments with Chinese realities.

The evening will be hosted by Lianne Baaij, Board Member of VNC, who will interview Valérie and lead the discussion. With space for questions and networking, this China Café promises to be an inspiring session for anyone interested in China, CSR, and international business. We also welcome Chinese companies active in the Netherlands, who often face similar challenges when adapting their China-based CSR practices to European expectations. This event will provide valuable perspectives, examples, and connections to help navigate these cross-cultural differences.

About the speaker:

As a seasoned Sinologist, Valérie Hoeks brings over 20 years of experience supporting European and Chinese managers in navigating complex strategic challenges. During her first visit to China in 2000, Valérie was fascinated by the energy of the country and its people. Their resourcefulness and tenacity motivated Valérie to complete her Sinology Masters degree and spend the next twenty years gaining valuable experience in the Chinese business world. Bridging the different business and regulatory contexts of Greater China and the EU, she helps companies realise sustainable strategies and governance structures for a future-proof collaboration across borders.

📅 Date: Monday, September 8, 2025

📍 Location: Stadsbrasserie Utrecht

🕒 Time: 17.00 – 19.00 hrs

🎤 Speaker: Valerie Hoeks (China Inroads)

🎙️ Interview by: Lianne Baaij

Come listen, learn, and join the conversation!

👉 Register via: